It seems that content providers have decided that Hulu will no longer run on boxee. What I’ve read suggests that they would prefer the revenue from actual TV ads versus the revenue generated by watching Hulu on a television.

Except the content providers always seem to ignore that it’s not black and white. My viewing choices aren’t limited to “watch it on Hulu” or “watch it on live TV”. They also include “don’t watch it at all”, “torrent it”, or “watch it on TiVo and skip the ads”. So are those zero-revenue choices (admittedly I’m not sure about the TiVo one) really preferable to the revenue from Hulu’s ads?