At some point the company that owns Macy’s bought Marshall Field’s which used to be owned by Target along with Dayton’s which was changed to Marshall Field’s since Target didn’t feel it was necessary to keep the two separated. Got that?
Well, it’s happening again. Macys’ parent company is planning to change all Marshall Field’s stores to Macy’s stores. This is not a totally illogical decision considering the similar (in my mind and obviously theirs) positions of the two brands.
But as the post title suggests, this decision isn’t sitting well with everyone, or more specifically, with the citizens of Chicago. We ended up watching WGN last night, and boy am I glad we did because I don’t think I will ever see another 20 minutes filled with as much meaningless and petty whining as I did last night.
I just cannot believe how ridiculous the whole situation is. People everywhere, threatening never to shop at the store again if they change its name. There was a survey on WGN’s website last night, and out of somewhere around 13,000 people, a whopping 90% said this affected their decision as to whether they would continue to shop at Marcy Field’s.
This is an astounding number, and I just have to laugh a little. I guess a similar reaction resonated from Minneapolis when Dayton’s gave way to Field’s, and this kind of uproar will continue to occur time and again as long as corporations continue to be corporations. But wow, if you really want to rile up some Americans, change the names of their stores.