It seems to be a fairly common sentiment that the best packaging around right now belongs to Apple’s iPod. While I agree that the iPod packaging is clever and attractive, my vote for the best goes to Crank Brothers. Never heard of them? Crank Brothers created a bike pedal known as the Egg Beater, called such because of it’s resemblance to (surprise!) an egg beater, which has now evolved into multiple lines of pedals, all of which use the same basic concept. Good things have been said about these pedals (none of which were from me, but I like them alot), and a lot of compliments have also been made about the packaging. Crank Brothers has designed a package that makes you feel that you are opening the most important pedals in the world. It’s a fairly simple design, involving an outer sleeve that slides off (similar to the iPod’s) and a box with thicker sides. The pedals are inside, surrounded by black foam, and anything else you’d need is on display for you. I had initially only seen the packaging for mine, the Candy SL, but I saw the packaging for the standard Egg Beaters last night, and it’s every bit as nice, something that can’t be said about Apple. True, my iPod came in a fantastic piece of packaging, but I can’t say the same about my Powerbook. It feels as though Crank Brothers also used higher-quality materials, as well, versus Apple’s liberal use of white styrofoam. Finally, I like that the CB packaging doesn’t use any plastic bags (it’s not necessary in this application). And you get a sticker.
So anyway, I got new pedals yesterday, which resulted in the crank arm getting stripped when I tried to put one of them on. I took it to the bike shop and he was able to put the pedal on, which is good. However, I have been kind of done with this crank since I got it so I ordered a new one, now that I finally had an excuse. As it turns out, the bottom bracket was exceptionally loose so he tightened that for me also. I like that place a lot. If they had a website I would link to it.
