Portfolio

I'm Andy Laub, and here's some of my work.

My career over the past two decades has included visual and UX design, enterprise commerce integration, front-end and WordPress development, and more. Scroll down to see a few of my favorite projects; I hope you like what you see!

Visit

Air Liquide Canada

Objective

A comprehensive visual update to Air Liquide Canada’s website as part of their migration to Oracle Open Storefront and Contentful.

What I Did

Created a library of extensible UX patterns informed by Air Liquide’s initial homepage comps
Redesigned all other site pages to align with this new system
Developed custom React components and templates to reflect these new layouts
Implemented additional refinements to better align with modern accessibility expectations

Result

The new Air Liquide Canada website aligns with their design vision while also improving overall usability thanks to a fully cohesive user experience.

Ameriprise – Advisor Experience

Objective

An interactive in-office tool for Ameriprise financial advisors to help clients identify financial goals.

What I Did

Worked with stakeholders to develop a content map and wireframes
Designed high-fidelity prototypes with a focus on Ameriprise’s new brand language
Translated designs to responsive HTML and CSS to streamline development

Result

Ameriprise’s Advisor Experience is a simple but effective tool for helping clients better understand their aspirations and leading them to financial success.

Visit

Base Supply Center

Objective

A full redesign of Base Supply Center’s storefront to accommodate a laundry list of complex B2B functionality during their migration to headless Adobe Commerce.

What I Did

Provided feedback and direction on functional requirements to ensure flows were fully mapped
Created and refined prototypes and an accompanying pattern library
Developed these into extensible and accessible React components

Result

Base Supply Center's new website presents even the most complicated tasks in a much more intuitive way while also meeting their stringent accessibility requirements.

FedEx – Access Magazine

Objective

A redesign for FedEx’s online portion of their thought leadership magazine.

What I Did

Created high-fidelity prototypes, including article pages designed to accommodate a wide variety of different content components for maximum versatility
Designed and developed several flagship “immersive experience” articles to complement the cover stories of accompanying print releases
Produced a custom WordPress theme to bring this functionality to life while also eliminating dozens of plugins and unnecessary legacy complexity

Result

The updated Access Magazine website is finally as compelling as its print companion while also providing significantly more flexibility and predictability for content editors.

Visit

Integra LifeSciences

Objective

A full design overhaul of Integra’s product catalog without disrupting their current commerce platform.

What I Did

Created high-fidelity prototypes that met the requests from Integra’s marketing team
Translated designs into knockout.js components to streamline development

Result

Integra’s updated catalog successfully presents their products in a more modern and easy to navigate way while integrating with the design system and legacy code used by the rest of the website.

Low Vision Store – Point of Sale

Objective

An in-store point of sale app to accompany the Low Vision Store website, designed with their visually impaired staff in mind.

What I Did

Audited and contributed to requirements and wireframes to ensure proper workflows
Supplemented prototypes with flexible layouts for tablets and mobile devices
Developed a library of reusable UX patterns as custom React components
Ensured continued adherence to increased accessibility requirements

Result

Low Vision Store’s point of sale system is more streamlined and easier to use for every staff member.

Visit

PureFormulas

Objective

A brand new user experience to complement PureFormulas’ migration to Open Storefront and Oracle Content Management.

What I Did

Collaborated with PureFormulas’ design team to develop and refine a flexible pattern library based on their prototypes
Translated patterns and page designs into extensible React components
Ensured final code complied with standards set by their third-party accessibility auditor

Result

PureFormulas’ updated web experience is more user-friendly across the board thanks to improved navigation and controls, responsive architecture, and consideration for accessibility.

Sherwin-Williams – Paint Your Path

Objective

A recruitment campaign spearheaded by Sherwin Williams to introduce job-seekers to the world of professional painting.

What I Did

Developed rapid and high-fidelity prototypes to solidify the site structure and extend the new “Paint Your Path” brand identity
Implemented these new designs as a custom WordPress theme
Produced accompanying digital marketing materials

Result

Thanks to its strong independent branding and insightful messaging, Paint Your Path makes a comprehensive and compelling case for considering painting as a career path without feeling like a Sherwin Williams ad.